Ken Okazaki Blogging is serious business



I've been listening to an audio-book the past few days by Michael E. Gerber. It's called E-Myth and covers a lot of good information on entrepreneurship, namely the pitfalls which cause most small businesses to fail within the first five years.

He said something that really stuck with me: we all have three people in us. The entrepreneur (forward thinking, disorganized, inspirational, and visionary), the manager (organized, efficient, dislikes anything new that will mess things up), and the technician (skilled at doing technical work ie: cooking, graphics, mechanics, computer, video, etc. Dislikes being managed, works very hard).

The majority of those who have what he calls an "entrepreneurial seizure" and one day decide that they want their own business are technicians in one way or another. At the time of their "entrepreneurial seizure", they are being controlled by the technician in them, and think that because they know a skill very well they can run a business with their skills.

I used to think that too. I thought, until just a few days ago, that if I'm good enough at a certain skill then I should be successful at running a business out of it.

What I've learned from him is that your most important asset when going into any new business is your business savvy. The ability to have long term plans and stick to them. The ability to abandon what you love for something else that can and will become your main business. When you love something too much then it will cloud you. You will not see clearly when it's time to stop certain things, start chopping some limbs, and focus on what aspects of your business really do work.

From now on I want to make an effort to not be a professional ... whatever! Whether it be a cameraman, editor, effects guy, web designer, or layout guy. I realize that there are so many like me who could do better than I can, and for leas then I'm willing to do it for. Just look at China and India! No, I refuse to compete on those terms!
I can, however, see a future instead in using their skills instead of competing with their skills and at their rates. Coming up with a turnkey solution, a business plan that will capitalize on this trend instead of fighting it.

I wish no longer to be a technician but a true entrepreneur who can have a hundred technicians like myself, doing what I am doing right now, contributing happily to the hopefully successful plan that I will have laid I place.