Ken Okazaki Blogging is serious business

17Sep/100

Customer is King — NOT!

Anybody who's ever had a job has probably heard the saying "Customer is King", and the sad thing is that many bosses act like it. Many business owners will do anything to make that one sale, focusing solely on the customer at the cost of what's really his most valuable asset: his workers.

I've just returned from a business seminar in Austin, Texas hosted by Keith Cunningham. He taught and mentored Robert Kiyosaki and created most of the original content in the best-seller book Rich Dad, Poor Dad.

The four-day seminar had about 80 attendees, most of whom were business owners earning in the 7-figure range, so I figured that if they came to learn from from Keith, then he must have something worth learning. Keith's background is: entrepreneur, multi-billionaire, business mentor and educator.

We learned about accrual accounting, measuring the health of a company, finding trends, demystifying financial statements, and a host of other subjects pertaining to good business practice, not from a textbook standpoint, but from the voice of experience.

The grande finale however was not some magic formula or silver bullet secret to ultimate success theory, but a lesson focused on building the culture of your company. He cited Jim Collins book From Good to Great, and stressed repeatedly the importance of building and maintaining culture within the workplace, ensuring that your workers feel a sense of responsibility, respect, honor, and dignity both from you and from each other.

This culture will filter down to your customers, which will in turn result in better business results for your company.

Again, Customer is King -- NOT!